“Each South African, all of the 57.5 million, are actually directors of South African incorporated, and my question to each one is: what is your strategic plan to take the company you’re responsible for, forward?”, says Francois Strydom, Senwes Group Chief Executive.
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“This campaign is a practical way to illustrate to the consumer why it is better to buy locally produced goods instead of imported goods. Locally produced products have an entire value chain behind it which creates job opportunities and unlocks value creation in South Africa,” says Senwes Group Chief Executive Francois Strydom.